This CPA Newsletter issue discusses a rather touchy subject of creativity in accounting. In technical terms it's a curse... but what about marketing - what's that but creativity?

Accountancy Marketing Newsletter

CPA Marketing Tips - Premiere Online Practice Management Guide for Accounting Professionals CPA Marketing Newsletter: Creativity and accounting

Modern Accountancy Marketing & Sales Course

CPA - Accounting Firm Marketing Newsletter:
The mistake of dismissing creativity in accounting

Creativity has a bad name within the accounting industry for obvious reasons.

"Creative accounting" brings to mind the various huge scandals of yesteryear that took down mighty firms.

In accounting, we want to CONFORM with the regulations and adhere to generally accepted accounting procedures.

And although a great accounting professional IS quite creative WITHIN the legal and ethical boundaries of his profession — for like it or not, tax planning and financial acumen alike ARE creativity — we refrain from using the concept of "creativity" in our speech.

Which is all very well, of course. The foundation of the profession lies in those legal rudiments and ethical principles, no doubt about that.

But perhaps we've taken this abhorrence of creativity a touch too far in our business planning...

 

Accountancy client-acquisition is ALL creativity

There's no arguing the fact that the accounting industry is quite conformist in nature. We look at each other to see what to do. We seek advice from colleagues and various governing bodies within the accounting industry on what's what.

Again, this is as it should be when it comes to accounting regulations and practices.

But it's definitely NOT as it should be when we speak of marketing accounting services and competition in our local area.

You should NOT ask your colleagues what to do in competition, obvious as it may seem to say it out loud.

For one, it's likely they don't know.

For the other, why would they tell YOU if they did know?

It's one thing to share knowledge of accounting procedures and practices... and a whole another thing to give your hard-won marketing secrets to a competitor.

Now, obvious as this may seem reading it when put like that, the fact remains that most of us do not always discern the difference between accounting procedure and marketing plans.

We tend to confuse the two or work by the same principles in both areas.

But in marketing, you NEED creativity.

In fact, acquiring accounting clients is ALL about creativity.

It IS creativity in its purest form.

You CREATE new clients, as it were.

You CREATE your firm by adding to its clientele, its revenue, enlarging its network of people both externally (more clients) and internally (more employees or outsourcing resources).

Any aversion to creativity strikes directly at the HEART of your goal for healthy expansion of your accounting / CPA firm.

So, the degree to which you buy into this generalized "abhorrence of creativity" emanating from our brethren within the accounting industry, the tighter you tie yourself into NOT expanding your firm.

And the more you do that, the less you can influence the attainment of your GOAL... which translates into a sense of failure.

In other words, you begin to feel it is not possible to acquire new accounting clients or that there's no way to obtain BETTER clients.

Little by little, the very idea of expansion, marketing, selling, and other such expansion-producing activities becomes "suspect" or "ethically questionable."

Which brings us to present situation within the industry, really.

That's how your colleagues chat online, that's the attitude our governing bodies emanate from their learned forums.

Check it out for yourself.

Browse some accounting forums and look at what they say.

And see also what they DON'T say.

If you can find ANY discussion about marketing among practitioners, I bet anything that its message is "be careful, it sounds fishy, be sure it's ethical..."

And IF there's advice about marketing, it will be some ineffectual mumbling about "printing business cards" or "networking with your bank manager..." or "using reputable methods and providers of marketing..." (meaning using the same ineffectual traditional means that we KNOW produce nothing but expenses)...

...but NOTHING new, bright, creative or useful for SURE.

The end result of which is that you'll become careful about marketing. Your image of it becomes that it is but an expense, a costly way of shining one's own image with nothing to show for it in terms of results... new clients.

Little by little, the belief in your dies, replaced by a cynical acceptance of "realities of life."

The more you buy into the message of hopelessness, the less you can do to attain your goal.

You "learn your lesson..."

...but it's the WRONG lesson.

 

Those CPA firms that do and those who don't

There are two types of CPA firms and/or accounting practitioners when it comes to marketing, client-acquisition, and expansion.

There are those that DO marketing, WORK towards acquiring new clients START doing so. They do so because they're confident in their abilities, and want to help businesses to do better.

And there are those who don't because of reasons of their own.

Without self-confidence, without trusting their own services and that they can help people, they cannot face the idea of reaching out to the market with promotion, telemarketing or any form of communication apart from a listing in the local Yellow Pages.

The first group is what we are naturally when we START in public practice.

You simply cannot start in public practice without a good dollop of self-confidence and a definite intention of helping others.

The second group is what we BECOME IF WE AGREE with the message of hopelessness.

We become it merely because, when we agree that it's not good to be creative in marketing and it's dangerous to do anything fresh and new in client-acquisition, we essentially agree to making ourselves SMALLER.

Nothing and nobody in this universe remains THE SAME for any length of time. Your firm either expands or contracts. And so it is with your self-confidence, your sense of self-worth and your belief in the helpfulness of your own services.

It's really that elementary. YOUR actions define what you are — or, to be accurate, what you FEEL you are.

And let's not kid ourselves about this:

There are quite a few accounting practices and CPA firms in YOUR LOCAL AREA who would like nothing better than for you to agree that there's no point for you to market your services...

So do NOT agree with that.

BE creative when it comes to marketing your CPA services.

Flow outward, promote your services, go out of your way to recommend business owners to use your knowhow... and you'll FEEL a lot better.

Do it with a precise, proven set of tools and offer a service that's wanted bo 85% of businesses and you'll also DO a lot better in terms of obtaining RESULTS.

The good news is that no matter how much you've agreed with the message of hopelessness, you only have to DECIDE to go the other way and you'll feel a lot better immediately!

If you want to know more, why not read the article How to get an edge over other CPA firms in your area? elsewhere on our web site.

It will show how you can compete effectively without having to resort to ANYTHING underhanded or unethical... only don't ask your competitors' agreement to marketing your services!

Do well,

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM


Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide


Articles on Practice Management & Marketing

CPA MARKETING & PROSPECTING TIPS:

What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?

CPA SALES STRATEGIES & TECHNIQUES:

The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!

- MORE TIPS FOR PRACTISING ACCOUNTANTS -

TIPS ON PROFITS AND GOALS:

CPA ADVERTISING GUIDE:

The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

Would you like to exchange LINKS with our web sites?
CLICK HERE to leave your link suggestion to us!
SUBSCRIBE to our FREE CPA Marketing Tips NEWSLETTER!

HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
Clearwater
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206
CONTACT FORM

About us & History of the Project

Privacy, Legal, Copyright

Terms of subscription for Modern Accountancy Marketing Course

Click here for Accounting Industry Links & Resources