CPA - Accounting
Firm Marketing Newsletter:
Recession - the end of the world or an opportunity?
of CPA Marketing Newsletter discusses marketing in economical
at all possible in recession?
Is it worthwhile?
Or should be
just dig our heels in and try to override the hurricane Recession
that tears out businesses and homes and livelihoods by the thousands
daily... still, after several years of mainly negative growth?
recession is definitely a big one. Nobody could try to insist
that it was just a figment of our imagination.
There IS a
shortage of financing. Sales for the most lines of business HAVE
lowered. Costs DID increase and keep doing so. It all gets tighter
But is it hopeless?
comes from WITHIN.
It is installed
into our minds by our environment, the media blaring out mainly
bad news, exaggerating possible future ramifications of this
or that, spreading fear in our minds that it will all come to
a terrible end.
will rebound once again, just like it has before.
In this recession
we have had quite a few "extras" which have further
change and its alarming reports - be they true or suitably enhanced
to receive more attention from us.
The Euro crisis
with some Euro Zone governments practically burning money and
lending as if growth was eternally continuous and then some.
crisis with its amazing losses and even more flabbergasting profits
and bonuses and all that ensued for businesses and mortgages
and the expense of bailout for governments.
The war on
terrorism with its unending death toll making us fear in our
And the blessed
Internet social media with its viral cacophony of alarmist "news"
where the world ends every week and famous people die and get
All these factors
(and I've no doubt you can recite quite few additional ones)
make our trust in future very weak.
But that is
just our FEELING. The future is still there. And it will be better
And it is important
that YOU think this way because...
To be happier
and more successful, we NEED to have a better future
essentially built of much the same things as success on the entrpreneurial
level. We need something good to work towards, a worthwhile goal
to reach, something better to achieve... a brighter future.
And the trick
with recession is to work harder on marketing rather than not.
The majority of your competitors have burrowed their heads into
the sand with their marketing plans well in hibernation, waiting
for "better times."
But why wait
until EVERYONE starts marketing?
Why not utilize
the potential of THIS economical situation and the fact that
you have practically free reign over the market?
All you need
to know is HOW to market successfully in an economic downturn.
And for that,
why not read the article Recession Accountancy Practice Management
on our site?
It might just
give you a few worthwhile goals that will turn into successful
You will do
better and feel happier!
HDK Consultants U.S.A. Inc.
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206