You try to HELP your accounting clients. Yet help is a difficult subject and your intention can be misinterpreted. Learn the elements of help and how to use them so everyone benefits.

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CPA Marketing Newsletter: Helping accounting clients and marketing

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CPA - Accounting Firm Marketing Newsletter:
Helping accounting clients and marketing

In today's cutthroat world one can easily become blind to one's true intention of helping others.

But in your position, you are among the elite, the top one percentile of the population when it comes to helping others.

You help others significantly and importantly... and a lot more than others do. More than most people help others... and usually a lot more than those you help would help you in exchange.

Helping others is one of those innate purposes of life, really. Some believe we exist for the very purpose of helping. Certainly veryone agrees that "having helped" is one of the best feelings ever.

So, why is help such a muddled and often upsetting subject then?

Well, I'm not sure I have the answer to that but personally I've noticed that it can be soul destroying to anyone if his help is not accepted and somewhat appreciated or if the helpful intention is not even SEEN for what it is.

We've all had to experience being looked as if we are a MONSTER because our intention to help was misinterpreted for something else altogether.

Also, people easily blame those who help them if ANYTHING goes wrong.

And none of us is immune to experiencing an offer of help to signify something negative... a statement that we NEED help and thus are somehow unable to solve our own problems... and whatnot.

 

Accounting practice: Help those who want to be helped

The goal of helping is not uniform in its strength from one person to another. Anyone setting up a business is usually a lot more intent on helping.

And so it is usually his lot to become frustrated when he sees that someone would dearly NEED his help but, try as he might, he cannot get this person to REALISE it or accept help.

This then can lead to quite a lot of upsets.

It is dispiriting to see how someone's life is hampered by some problem and yet not be able to convince that person of this situation so they would allow you to help them overcome it.

So, is there any way to alleviate this frustrating state of affairs?

Yes there is. The solution is twofold.

Firstly, acquire more knowledge on WHY people resist help in general and how you can overcome most of those barriers that currently act as dead ends for your attempts of helping others.

And believe you me, this is a HUGE step which can greatly change the way you think about marketing your services and the results thereof.

Secondly, once you know your way of approaching people is optimised to make them realise what you want them to understand, help only those who want to be helped.

Not everyone wants to be helped.

Oh, I know that's one of those things nobody ADMITS... but it's true nevertheless. Some people cannot overcome their distrust of help. Others simply cannot ever look into their own actions and decisions, thus only seeking for someone ELSE to blame for every possible problem they have in their business activity.

And, who knows, there may even be a few who've already given up trying and "help" for them means "ending it all..."

You cannot help everyone. And you cannot help a person BEFORE he is ready to help himself.

The good news is that nine out of ten people can be helped, if you know how to approach them.

Of these, the majority may need more time to come to the realisation... but at least 10% will already be at that point where help is definitely wanted, provided you present it correctly.

Thank you for your tireless work to help others.

It IS greatly appreciated despite the meagre acknowledgment... and your help is vitally important to the society also.

Keep a positive mind and keep wanting to help.

It is guaranteed to make you feel better about life, yourself and your business... and it certainly produces better results for your business!

Keep up the good work,

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM


Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide


Articles on Practice Management & Marketing

CPA MARKETING & PROSPECTING TIPS:

What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?

CPA SALES STRATEGIES & TECHNIQUES:

The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!

- MORE TIPS FOR PRACTISING ACCOUNTANTS -

TIPS ON PROFITS AND GOALS:

CPA ADVERTISING GUIDE:

The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

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HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
Clearwater
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206
CONTACT FORM

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