You may think that business owners have little interest in following the development of their finances. But actually that is not so. Find the cause and cure for this apparent disinterest...

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CPA Marketing Newsletter: Helping clients reach targets

Modern Accountancy Marketing & Sales Course

CPA - Accounting Firm Marketing Newsletter:
Helping CPA clients to reach their set financial goals

For most accounting professionals, the apparent disinterest of clients towards the financial development of their own business can be quite a painful experience.

Your motivation is to HELP your clients with your financial expertise and help to interpret the financial data from their books so they could make more informed decisions about their business and finances.

It can be disheartening to witness the indifference that seems so widespread among business owners towards all matters involving books, accounting and financial planning.

You start off in your career wanting to HELP clients with your knowhow and end up feeling frustrated for their apparent indifference towards the very basic financial wisdom concerning their own survival.

But is it really INDIFFERENCE? Are they truly being willful and self-destructive... or is there something else going on under the surface?


The Law of Gradual Understanding

No doubt you’ve seen many a time how enthusiastic your clients can seem when they talk about their own area of expertise or their newly won contracts and upcoming projects.

That same enthusiasm is their underlying characteristic in EVERYTHING concerning their business. It is, after all, the apple of their eye, their biggest love... so why would they feel indifferent about some part of it?

Well, they don’t. It only seems that way. In truth, they feel equally frustrated about their apparent inability to follow the development of their finances.

The difference to you is that THEY think they cannot understand financial planning and all that it involves. They believe it is not possible to SEE FORWARD with monthly figures of their books. They consider bookkeeping to be simply “the recording of history,” with no connection to future whatsoever.

In fact, their “indifference” comes from believing there is nothing there to be seen, experienced or from which to benefit!

And the reason is simply in the huge GAP between your understanding and theirs when it comes to financial matters.

Where you start, they’ve already got lost, stepped into the abyss, sunk, ran out of light, zonked and zapped into darkness!

In an effort to make our knowledge sound more desirable, we usually (and inadvertently) make it even MORE complex and impressive...

... when we should do exactly the OPPOSITE.

The trick is to simplify matters further down to a level, wherein it meets the general level of understanding of your basic SME business owner.

You are like a highly qualified brain surgeon explaining complex medical procedures to someone who’s seen the inside of an ambulance.

In fact, if THEY would explain to you the insider secrets of THEIR areas of expertise, you would probably understand ten times more than they comprehend your expertise.

Finance is one of those areas of speciality which somehow seem endlessly complicated to most of us mortals. Some joke that it is the second most confusing and difficult subject matter in the world, losing narrowly to LOVE...


Acquire the translator to help clients understand

The art of communication involves having the tools to SPREAD OUT a subject to a very simple starting level without making it sound disrespectful to those for whom it is intended.

Being an expert in your area makes your ability to see things almost inhuman in the eyes of others. It frightens more than interests. It can make them feel unintelligent when you want just the opposite.

So, what to do?

Well, acquire the tools created by someone whose area of expertise IS to communicate the complex concepts of your knowhow to laymen.

These tools you will find in the Modern Accountancy Marketing Course.

So why not check it out? Read its introduction, see if it makes sense to you. Could it help you to communicate the intricacies of your vast knowledge and expertise to laymen in a way that would make them WANT MORE, understand how you can help them?

I promise you, they DO value your abilities and knowledge, they DO want your expertise on monthly basis, and they SO do want your help!

Keep up the good work,

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206

Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide

Articles on Practice Management & Marketing


What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?


The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!




The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

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HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206

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