Do you listen to colleagues telling it's hopeless to find new CPA clients or impossible to create demand for accounting services? Find out why HOPE is such a vital element of...

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CPA Marketing Newsletter: Is there hope of better?

Modern Accountancy Marketing & Sales Course

CPA - Accounting Firm Marketing Newsletter:
Is there hope of better for your CPA firm?

In this issue we discuss the most elementary of human needs for any practitioner.

Make sure you read this one no matter how busy you are, for I guarantee it will make you feel better!


As long as we have HOPE of better things to come for our CPA firm, we DO better

Hoe is the fundamental fuel of life as we all know. When there's hope we can overcome hardships and achieve goals. and when the hope goes, everything crumbles along with it.

However, there are many people in this world whose main purpose seems to be to spread hopelessness to their fellow men.

The pessimistic, cynical message we see on various accounting forums and the media is not helping anyone. Their message is of NO hope and that it's useless to try anything because it will just fail miserably.

According to these voices it is all impossible, hopeless... useless to try fighting the inevitable.

Only it's NOT SO.

Those "realities of life" so eagerly disseminated by some derive from a very specific consideration which isn't going to do anyone (else) any good. Some of these promulgators of hopelessness are experts in their field but NOT experts in marketing accounting services.

Think for yourself:

Which is going to help YOU to go on developing your accounting practice — the idea that everything is possible provided you have the right tools and knowledge... or the claim that everything is hopeless so it's useless to try...?

And what would be the MOTIVATION of these fellows (who publicly announce they've given up trying to obtain new clients) for telling OTHERS that it cannot be done?

Right. Maybe they ARE going after new clients but don't want anyone else to compete... or maybe they've stopped marketing and now aim to make everyone else quit also.

Who knows... but it's not something that would benefit YOU.

Now, I'm not going to try telling you it's EASY to acquire new CPA clients at better profit. I'll not insult you by claiming that there are thousands of businesses out in your area simply gagging to hear your accounting service presentation or eagerly awaiting your next direct mailing letter or telemarketing call.

I'm merely stating the fact that hundreds of accounting practices and CPA firms MANAGE to acquire new clients at reasonable cost and with reasonable efforts.

"Easy" is a bad word as it includes the connotation of "achieved without any effort," which is not the case with finding new accounting clients at far better profit (and income far in excess of what's the per-client industry standard).

Nothing worthwhile comes without SOME work.

You cannot achieve such a hugely pro-survival goal as "being able to obtain new clients at far higher income & profit whenever you want them and in any quantity you prefer" without a carefully tested and proven system.

I know because we've actually found out the PRACTICAL ACTIONS required to do this.

And, after three years of hard work with 50 practices, put these actions down into ready-to-use tools in just the correct sequence... after which hundreds of firms have used these tools successfully.

It's just not possible for any single practice to invest the time & money required to RESEARCH & TEST & PILOT this as there are so many alternatives to choose from, of which only one produces the expected result.

So, the CERTAIN route to hopelessness is to try developing a system on your own, simply because it's something that requires far too much doing for any single firm.

Needless to say, insisting of creating the whole system on your own is an undertaking of some 10 years or so. If it took a team of 10 marketing experts and 50 practices three years FULL TIME then you can do the math and see what it requires part time and with only you at it, right?


CPA Marketing: Injecting a healthy dose of realistic hope into your practice

Would you like to acquire a HUGE increase in your future possibilities right now?

Would you want to increase your motivation and positiveness, gain a whole new outlook on what your TRUE POTENTIAL for future expansion really is?

You KNOW your true potential is so much more.

So, why not take the decisive step to turn that potential into reality, harnessing the proven system in creating some real PULL for your services right now?

The Modern Accountancy Marketing & Sales Course will not only give you the insider knowledge of WHY your competitors keep on failing in their marketing attempts, but it will also provide you with the exact steps and PRACTICAL ACTIONS on how the top 4% of practitioners are obtaining new clients at better profit as we speak... whenever and however many they want.

Think about that for a moment.

It's not an empty promise. It is factually the ONLY step-by-step programme for finding new accounting clients at better profit and higher success ratios.

But let's get back to HOPE.

For now, if you feel a bit lacklustre and overwhelmed, don't think of DOING something.

For now, just think of acquiring KNOWLEDGE on the precise anatomy of those barriers causing failure to all practitioners in marketing... and the exact steps on how to SOLVE those problems and achieve the results you want.

That will give you HOPE and hope will give your CPA marketing project WINGS.

Knowledge will change your whole viewpoint on your own possibilities and what you can do with your CPA firm.

So, concentrate on things that give you lots of hope for future and stay positive.

Isn't it time you KNEW and HAD this knowledge so you can look more positively into the future, knowing it's yours to shape any way you wish?

I think it's never too soon or never too late to get more power and strength for yourself.

So never let anything or anyone tell you it's hopeless!

Thank you for what you do for the business community and keep up the good work!


Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206

Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide

Articles on Practice Management & Marketing


What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?


The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!




The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

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HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206

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