CPA - Accounting
Firm Marketing Newsletter:
How can you
help your clients by providing them with better financial leadership?
issue discusses an issue, which is often very much misunderstood
and undervalued. Let's start with an interesting quote by Arnold
of the true tests of leadership is the ability to recognize a
problem before it becomes an emergency."
Arnold H. Glasow
(1905 - 1998) was an American businessman and humorist was cited
frequently in the Wall Street Journal, Forbes, the Chicago Tribune
have you had to see the truth of this quote with your clients'
For most accounting
professionals, it tends to be one of the most pertinent truisms
that you probably come across advising your clients in running
their organisation or activity.
As a rule,
your firm is the stable one compared to the client businesses.
Yet whatever fluctuations YOU get tend to come from the clients'
ups and downs.
grow from small problems to monsters in the course of months
in which the client has no knowledge of them. If you could help
them AVOID these emergencies, you would benefit on two fronts.
For the first,
you would earn more and at a far higher hourly rate than one
can with basic tax compliance work. For the second, you would
safeguard your OWN growth and be secure in knowing that your
clients will not cause YOU emergencies with their own.
So there is
much to be gained, and truth told, this is also a very interesting
and intellectually stimulating method of consulting, which will
enable you to even out your fiscal year and charge nice monthly
fees from practically all your clients.
Financial Consulting of Key Figures a part of your services
As Glasow states,
emergencies come from negative indicators being ignored long
enough in a business.
come to be and they slow flows down, causing untold problems
in several places of the organization. These then eventually
ALSO start slowing things down, causing further bleeding of the
company's energy and income.
Yet these bottlenecks
in the flows of business activies have clear INDICATORS all along
the way, making it possible for a trained eye to pinpoint them
almost from the onset -- within a month of the moment that something
went astray initially.
YOU could spot
these indicators easily and at a VERY early stage, at which point
they've not evolved into major problems.
if only you had a way to get to MONITOR some key points of client's
And that is
where the Monthly Financial Consulting Service gives you an opening.
As an integral
part of our Modern Accountancy Marketing Course, it shows how
easy it is to deliver the service, how you can present it to
clients and get them enthusiastic about the results you can provide
them, and how you can actually get NEW clients much easier, because
now you can offer them a more secure growth environment than
their current CPA or Accounting firm could.
With the Monthly
Financial Consulting Service, you could easily help your clients
to a life that is practically void of emergencies. It will also
free you from the glass ceiling of hourly rates and offer you
a lot more freedom to help your clients even further than now.
the best thing is that with this consulting method, they will
also ACCEPT the help and actually DO something effective about
problems in their business!
HERE to read the presentation of Modern Accountancy Marketing
Give it a try.
you'll be surprised at how interested your clients will be about
the Monthly Financial Consulting, how easily it will tempt new
business to your firm, how enjoyable you will find delivering
it... and how profitable it will be for your practice within
months and from thereon out!
If you have
any questions, please email me directly and I will be glad to clarify
any points or address all concerns you may have in regards to
our Modern Accountancy Marketing Course.
HDK Consultants U.S.A. Inc.
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206