If your CPA firm could charge monthly fees from all its clients and if you could also increase your profit and revenue while dividing your work load is more evenly throughout the year...

Accountancy Marketing Newsletter

CPA Marketing Tips - Premiere Online Practice Management Guide for Accounting Professionals
CPA Marketing Newsletter: How to charge monthly fees

Modern Accountancy Marketing & Sales Course

CPA - Accounting Firm Marketing Newsletter:
How to set up your firm so that you can charge monthly fees from every accountancy client

In this issue we look at how you could open up a flow of monthly fees with ease, increasing your income effortlessly while greatly enhancing the profit margin at the same time.

As a CPA you don't need to be told the pressures that come from the Tax Season "frenzy" every year... only to repeat itself with extensions.

We want it and we don't want it. The good is the huge surge of income, with many CPA firms making most of their annual income during those few weeks. The obvious not-so-nice side of it is that you have to work yourself to the bone and beyond... and it's not always a nice experience.

So, what if you could INCREASE your annual turnover, boost your profit margin, augment your clientele... and yet have your work divided more evenly throughout the year?

How would that grab you?

"Impossible," may well be your instant reaction.

Maybe so but not necessarily for anyone who dares to believe it can be done...

 

How to turn your CPA firm gradually into charging clients on monthly basis

Let's start with the question that might be the obvious one to ask first:

How could clients be MOTIVATED into paying monthly fees and ASK for a monthly service from their CPA or Accountant?

Obviously, there would be many advantages for the accounting professional from charging a monthly fee.

But what would persuade the CLIENT — and not just ONE but practically ALL of them — to pay monthly fees and pay MORE than he does now for the year-end work and tax filing?

Well, there's a very simple answer to that question:

If you can show clients how they would BENEFIT from it then they would ASK for it.

In fact, they would DEMAND for it.

But first YOU need to be able to realise fully how much businesses could save IF only they consulted YOUR EXPERTISE, knowhow and special skills on monthly basis and received expert help on their financial planning.

In today's world it's so common to belittle one's own abilities. Modesty is considered "good manners" and every able being usually finds himself or herself surrounded by a few individuals whose goal appears to be to keep you "down to earth..."

But here's the trap: Being modest, accepting others' opinions about the value and level of your skills, or even LISTENING to any kind of belittling (be it openly or covertly delivered) will make you lower your view of your own power little by little.

Add to this the inevitable failure to reach one's set goals — or, to reach them in the time you set for it OR reach them only partly or not reach every goal — and you might unintentionally (or subconsciously) begin to AGREE with those "cut-down-to-size" appraisals that every able being meets in life.

Gradually, ever so slowly over the years, the person begins to cut himself / herself "down to size" and lower one's view of his/her true abilities.

Just look at how hopeful, positive, enthusiastic and purposeful you were when you first started your practice. Remember how eagerly you waited for a new day, how expectantly and proudly you opened the door of your office every morning?

Compare that picture to what you feel today and you'll have a reasonably accurate measure of the toll that this belittling has taken over the years.

And by the same token you'll KNOW that you have what it takes to change over to charging monthly fees. You have the expertise, the knowhow and the skills... now all you need is the way to take those to the market and help clients PERCEIVE the value.

That's actually the easy part, made possible only by the expertise that's already there!

 

What changing over to charging monthly fees can do for your CPA firm

It will spread the income more evenly throughout the year, diminish the year-end work load and even increase your financial viability by diminishing the risk of credit loss as fees are securely collected month to month.

Monthly charging would not only speed up the cash flow but also allow you to charge MORE per each client, provided you add on a simple monthly service.

The effects would be practically invisible at first. After a couple of months you might notice that your work load is more even and cash flow far less perceptible to fluctuations.

With more and more clients paying their monthly fee — with income flows from a multitude of independent sources — your bank account would not suffer an aneurysm every time one or two clients let you down.

After a year or two it would be impossible to NOT see the positive expansion, the rock-solid foundations of your continuous income and the smooth FLOW of work in your CPA firm.

The system is there, the tools — tested in use for years, proven to work in the hands of every accounting professional without any need of marketing or sales training — are there.

Yet few accounting professionals do this.

And there you have the results of the constant hammering of criticism and belittling. We simply don't believe we can do it...

 

Do you believe in yourself enough to utilize your TRUE potential?

The problem isn't in HOW to do it or whether it COULD be done but rather than many believe they don't have what it takes.

Yet they do. This system works for BOOKKEEPERS as well, so if you're a CPA...

If that's not it then the next item on the list is usually that the practitioner believes it would be a lot of work to achieve this monthly payment system.

But that's not so either.

Establishing a flow of monthly fees is actually a chain of actions, MOST of which you already HAVE IN PLACE, only you don't know about it because you've never looked at it from that viewpoint.

But you have most of it in place already.

Only a couple of things are missing for you to start the gradual change into monthly charging and do so successfully.

For one, you'll need to WANT to do it or, rather DECIDE to go for it. You need to not think "maybe later" but bite the bullet and go for it NOW.

For the second, you need to ADD something to your service —
something which makes sense to the client, something he WANTS
and NEEDS. But it has to make sense to the CLIENT so he wants it on monthly basis... and, due to the way you present it, wants it bad...

Once these are in place, all other stops are pulled away almost automatically.

A client MOTIVATED in receiving a monthly service will understand the necessity of paying for it monthly... and he will also be motivated to keep his side of the cooperation (the delivery of the documents / entries) timely as scheduled.

The end result is a flow of monthly fees at a higher than average profit, paid promptly more often than not. It'll do wonders for your cash flow and also diminish the tax filing work load to a degree... and put an end to once-yearly invoices whose payment you'll need to wait ad infinitum.

To find out just how this is done, you'll need your Modern Accountancy Marketing & Sales Course.

It is the definitive system for achieving a constant flow of monthly fees at better profit. It contains the tested and proven added-value service which most clients want, once you present it to them. And it contains the ready-to-use TOOLS to present this uniquely desirable accounting service both to existing and new clients.

So take a few minutes to read the presentation of Modern
Accountancy Marketing & Sales Course. I guarantee you'll like what you see...

Keep up the great work!

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM


Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide


Articles on Practice Management & Marketing

CPA MARKETING & PROSPECTING TIPS:

What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?

CPA SALES STRATEGIES & TECHNIQUES:

The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!

- MORE TIPS FOR PRACTISING ACCOUNTANTS -

TIPS ON PROFITS AND GOALS:

CPA ADVERTISING GUIDE:

The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

Would you like to exchange LINKS with our web sites?
CLICK HERE to leave your link suggestion to us!
SUBSCRIBE to our FREE CPA Marketing Tips NEWSLETTER!

HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
Clearwater
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206
CONTACT FORM

About us & History of the Project

Privacy, Legal, Copyright

Terms of subscription for Modern Accountancy Marketing Course

Click here for Accounting Industry Links & Resources