Learn how to turn the tide and start utilizing the unique Starter Product strategy in marketing your CPA firm. It allows you to turn a PROFIT from marketing your accounting services...

Accountancy Marketing Newsletter

CPA Marketing Tips - Premiere Online Practice Management Guide for Accounting Professionals CPA Marketing Newsletter: Starter Product Strategy

Modern Accountancy Marketing & Sales Course

CPA - Accounting Firm Marketing Newsletter:
The innovative Starter Product Strategy

This issue of CPA Marketing Tips concerns publishing and utilising publications as a starter for creating a line of communication to new prospective clients in your marketing.

Many accounting professionals have approached me with some GREAT ideas, asking for pointers on how to create and publish these ideas on the Internet as information products.

I have helped as best I could – but this is a HUGE subject indeed – and there's only so much time. For this reason, I decided to publish a definitive guide on creating informatoin products and it is in Part 11 of your Modern Accountancy Marketing Course.

 

CPA marketing: Utilizing your expertise and experience more effectivily in marketing communication

In the course of my work with practitioners, I'm constantly amazed at how many fabulous ideas accounting professionals have for information products.

In fact, anyone who has established a practice has gone through a mountain of barriers, solving a multitude of problems, relating either to the practice or the business activities of clients.

Suffice to say that you have developed a large number of SOLUTIONS, which would be EXTREMELY VALUABLE to a lot of business owners who are currently wrestling with the corresponding problems.

Experience is so valuable.

In their daily work with various industries, many professionals have had to find out the secrets of different client groups the hard way. There's no end to how many potential six, seven-figure future incomes are out there on the field... in form of experience.

Internet provides a distribution network that is practically FREE. In fact, I've heard from several authors within the Accounting Industry that in the future, they will sell and distribute their work exclusively through the World Wide Web.

The income potential is just so much more – and Internet makes the whole planet available as one huge market with well over hundred million potential buyers.

But let's FORGET about income from your publications altogether.

Let's just talk about...

 

...what amazing pull for your accounting services is created by published information!

To publish anything means that someone is going to read it, provided it's out there to be read.

Anyone reading what you publish means they're in communication with you.

And anyone with whom you're in communication can become INTERESTED in your knowhow and services.

It's that simple.

Look back to ANY successful cycle with a prospect who signed onto your services, and you'll find one thing in common with all your successes in sales:

You got into communication with the person FIRST.

That — and that ALONE — was what led to cooperation between you and your prospects.

You can theorize all you like and make a thousand plans, but in the final analysis only those cycles in which you engaged someone in communication (and continued it in good sprits and agreement) lead to a successful closure with prospects.

And that's what a starter product (a publication that STARTS the prospect in communication with you) is all about...

 

Starter Products: How to quadruple your clientele while actually making money from marketing of accounting services

Starter Products are smaller services or products (such as a "how to" manual or a "Buyer's Guide") that are sold as the FIRST item of sale to new prospective clients.

The benefits are many. A good Starter Product does not necessitate for the client to change accountants (yet!) and its low cost makes it possible to buy as an impulse.

For you, the Starter Product represents a foot in. A smart Starter Product always SELLS your main service WHILE delivering what it promises. It doesn't matter if your Starter Product is a special consultation or a "How to choose the best accountant" guide.

It works regardless!

For you, a good Starter Product is easy and quick to deliver. You can print it and mail it... or you can have it as an online download so delivery is made by email.

Because it's quick and easy to deliver (requiring no time basically) you can actually make a profit out of selling a starter product as your marketing spearhead.

But the main point is this:

Since it is so INEXPENSIVE, you can sell it in VOLUME. And since it is so standardized (a specific consultation or a ready information product) it can be tested to perfection — in other words, you can achieve high certainty that clients WILL LOVE IT.

Once they've bought SOMETHING from you — and received even MORE than they expected — they'll TRUST YOU a lot more the next time around.

And what they bought from you was COMMUNICATION, which made them feel they know you AND trust you more than previously.

Thus, closing these Starter Product buyers into actual accounting service clients is much, MUCH easier, especially if you use the one in Part 12 of your Modern Accountancy Marketing Course as it comes with ready tools to ensure this transition with each prospect.

As a Starter Product is so inexpensive and easy to sell (AND you can sell it to EVERYONE, since no decision to change accountants is required to purchase it), YOU WILL HAVE LOTS OF PROSPECTS TO WORK WITH!

If your Starter Product or Package is a manual (or includes an information product) Internet is the place to sell these. It costs you less than $100 a month (with the BEST of solution providers!) to maintain an online business selling information products profitably, and this includes ALL (web site, hosting, merchant account to charge credit cards, shopping cart, etc.)

In fact, you can do it all totally FREE OF CHARGE if you want — although I don't recommend saving pennies because in the end, they'll cost you a lot more... but you can START free of charge!

The ingenious thing about the starter product strategy is that people will PAY to become your prospect.

Now, wouldn't that be a nice turn of flow?

If you want to learn more about HOW to create a Starter Product for your own practice, read the article " Educating clients & potential clients to understand finance & accounting" on our site to obtain more information.

Turn the table, redirect the flows... and you will prosper!

 

Best wishes,

Harry Kafka
HDK Consultants U.S.A. Inc.
PMB 211, 411 Cleveland
Clearwater, FL 33755
Phone (727) 474 1206
Calls from outside USA: +1 727 474 1206
CONTACT FORM



Practice Management Articles

CPA Firm Recession Practice Management Strategies!MAKING A DIFFERENCE: How to utilize your true potential to expand practice beyond its natural, slow-paced growth?

Inside, you KNOW there should be more clients and more profits. You can FEEL that your potential is far greater than what you seem to be able to put out with... and you're RIGHT.

But are you looking the wrong way for a solution? What if it isn't YOUR capabilities stopping the expansion... but lack of step-by-step system which is based on PRACTICAL EXPERIENCE of successful colleagues?

At the end of the day, we all need the ROUTE to easier expansion, better profits and more appreciative clients before we can use our true power to travel toward the goal.

CLICK HERE to read how you can acquire the tested route to increase your clientele and profits without risks or discomfort...

Cost of Prospective
Accounting Clients
How much does one prospective Accountancy client or referral cost?

Is it impossible to find prospects for CPA services in a profitable or even affordable way?

If so, what causes the barriers? Is there no way you can find prospects and referrals at an affordable cost and adequate numbers?

CLICK HERE to read about smaller CPA and Accounting firms that have indeed found a way to find new prospective clients and referrals with ROI.

Pricing & Billing CPA Services at valueAre you selling CPA hours or values perceived and gained by the client?

Pricing your service at hourly rates - or at the value they represent to clients?

How can you CREATE that value in the minds of your current and future clients? Its not all that hard to create added-value Accounting services to achieve this.

CLICK HERE to see how some CPAs and Accountants have increased their profits while getting MORE year-round clients.

Year-Round Clients for your CPA Practice?

Divide your CPA Tax Season workload more evenly along the year - with more per-client revenue!If you don't actually LIKE the Tax Season frenzy, you might want to divide your work more evenly along the calendar year. Extensions is one way - but here's a new way that will also increase your per-client revenue and profit AND lessen the Tax Season workload.

CLICK HERE to read about this new way many CPAs are already using - you can implement it within DAYS...

CPA selling comfortably - you're joking, right?

Selling Accounting services is a paradoxal undertaking... Selling your own ability - yourself, in essence - is often not too pleasant. Using superlatives and sales antcis about oneself can get embarrassing for a CPA.

It's a paradox - if you tell the client how great you are, he might get turned off... but if you don't, he just won't know.

Selling should be easier... and above all, more comfortable!

CLICK HERE to see how other Accounting Professionals have solved this problem the simple and easy way.

Accountant beating top salesmen at their own game two to one?

Selling your CPA or Accounting Practice? Why not first increase the value of it...Not many accountants would instantly consider themselves top guns in sales. But that's only because they haven't discovered their true POWER using the accountant-tailored sales methods... which, amazingly, don't appear to sell at all but yet obtain a huge number of new clients!

Don't take my word for it...

CLICK HERE to read how you could oversell all but the absolute TOP sales experts by using an accountant- tailored new technique...

Advertising & Marketing of Accounting services — a Before you spend another cent in advertising Accounting Services - read this.waste of effort and money?

Well, admittedly it often is. Why is it so difficult to get RESULTS from advertising or marketing campaigns? What's the catch?

CLICK HERE before you invest another cent to advertising - this is something you need to know BEFORE you pay!

The leading Marketing & Sales System for Accounting Professionals

Modern Accountancy Marketing & Sales Course

Want to turn the trend on the economic downturn for your clients and your CPA / Accounting practice?

Then have a look at this:

Accounting Professional's Recession Survival Strategy Guide


Articles on Practice Management & Marketing

CPA MARKETING & PROSPECTING TIPS:

What makes finding prospects for accounting services so difficult
and how top CPAs have solved this?

Why offers of accounting services do not interest businesses and what you should offer instead?

The Four Decisions of Prospects: How you control decisions and handle the most usual objections in selling accounting services

How to get an unfair advantage over other practices when prospecting in your area?

How you can find a constant flow of qualified prospects without cold-calling?

Starter Product Strategy: How to quadruple the number of new prospective clients while actually making a PROFIT out of your marketing?

CPA SALES STRATEGIES & TECHNIQUES:

The two factors which make selling your own accounting services so difficult...and how to overcome these barriers

How an Accounting Professional can outsell all but the absolute top sales experts by a ratio of 2 to 1?

A discreet, effective way for a CPA to sell accounting services without ever having to become a salesman

How prospects form their opinion about your professional skills - learn how to instill a high image of yourself with every single prospective client!

Which are the effective elements in a CPA service presentation and sales system - which parts are essential if you want RESULTS with certainty?
CLICK HERE for CPA Marketingtips Newsletter back issues!

- MORE TIPS FOR PRACTISING ACCOUNTANTS -

TIPS ON PROFITS AND GOALS:

CPA ADVERTISING GUIDE:

The Profit Catch 22 of CPA firms and how you solve it & get BOTH time and money to spend?

Practice Management - The missing ingredient in making goals become actuality: What your CPA Practice could REALLY do for you?

Avoiding Accounting Service Advertizing Mistakes: What you should absolutely know before you pay another dime for advertizing?

Writing Killer Copy: Creating a high-interest CPA service advertising message that elicits response

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HDK Consultants USA Inc.
HDK Consultants U.S.A. Inc.
PMB 211
411 Cleveland
Clearwater
FL 33755
Phone (727) 474 1206
Calls from outside USA:
+1 727 474 1206
CONTACT FORM

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